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Location 

Shanghai, China

Talent 

Yandyang Zhou

Creative

This campaign draws influence from the late 80’s and early 90 where there was a profound shift in British popular music ands culture. We pay homage to the ‘acid house’ and ‘MADchester’ scene which would become a cultural phenomenon and help put Manchester music scene on the map. This campaign needed multiple photographic components executed across different locations with a multi cast of talent. Photographically we shot a mixture of outdoor and indoor location shots with full production design and a technical lighting brief transforming an old industrial warehouse into a club scene from the early 90’s.

Creative Services

Production - Photography - Art Direction - Post Production